THE CHINESE OWN HIGH-END HARDWARE: DO NOT DO SUPPORTING ROLES, THEIR OWN STORM
Feb 28 , 2024
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ONCE WE PARTICULARLY REGRET THAT THE HIGH-END HARDWARE ACCESSORIES MARKET IN THE HOME INDUSTRY HAS LONG BEEN DOMINATED BY IMPORTED BRANDS, AND SEIZED THE MIDDLE AND HIGH-END MARKET WHEN THE DOMESTIC MANUFACTURING THINKING HAS NOT YET BEEN UPGRADED.  ALTHOUGH THE LOCAL FURNITURE HARDWARE HAS ITS OWN PLACE IN THE WORLD, IT IS LACK OF COMPETITIVENESS IN THE HIGH-END MARKET DUE TO THE "SMALL, SCATTERED, CHAOTIC, HOMOGENIZATION" UNDER THE TRADITIONAL MANUFACTURING THINKING.


IN ORDER TO SAVE THE COST OF RESEARCH AND DEVELOPMENT, MOST DOMESTIC SMALL AND MEDIUM-SIZED ENTERPRISES WOULD RATHER CHOOSE TO BECOME AN INTERNATIONAL BRAND AGENT TO BECOME A "WORKER", AND BECOME A "SUPPORTING ROLE" IN THIS VAST MARKET. THEREFORE, DOMESTIC HOME HARDWARE IS DIFFICULT TO SYSTEMATIZE, SERIALIZE, BRAND DEVELOPMENT, BUT ALSO SHACKLE THE QUALITATIVE CHANGE OF LOCAL HOME CUSTOMIZATION ENTERPRISES.



ENTERING A NEW STAGE AND STARTING A NEW JOURNEY, THE FIFTH PLENARY SESSION OF THE 19TH CENTRAL COMMITTEE OF THE PARTY CLEARLY PUT FORWARD, "ADHERE TO THE CORE POSITION OF INNOVATION IN THE OVERALL SITUATION OF CHINA'S MODERNIZATION, AND TAKE SCIENTIFIC AND TECHNOLOGICAL SELF-RELIANCE AS A STRATEGIC SUPPORT FOR NATIONAL DEVELOPMENT." AFTER EXPERIENCING THE TRADE WAR AND THE EPIDEMIC, I BELIEVE THAT EVERY CHINESE PEOPLE ALSO DEEPLY UNDERSTAND THE IMPORTANCE OF INDEPENDENT RESEARCH AND DEVELOPMENT UNDER THE TREND OF GLOBALIZATION, ESPECIALLY IN THE FIELD OF HIGH-END MANUFACTURING.



“WE MUST DO IT OURSELVES!”IN 2014, XU GUOFANG, CHAIRMAN OF COOMO GROUP, SAID FIRMLY TO THE SCIENTIFIC RESEARCH TEAM. HE BELIEVES THAT SMART HARDWARE IS THE "HEART" THAT PROVIDES MOMENTUM FOR HIGH-END CUSTOMIZATION AND SMART HOME, AND NEEDS A STEADY STREAM OF INNOVATION TO OPTIMIZE THE EXPERIENCE, AND ONCE YOU FOLLOW OTHERS' HARDWARE TECHNOLOGY, IT MEANS THAT YOU FOLLOW STEP BY STEP, WHICH WILL LEAD TO DEPENDENCE ON TECHNOLOGY AND EQUIPMENT, RESTRICTING YOUR OWN INNOVATION AND BREAKTHROUGH.


"CHINESE SMART FURNITURE SHOULD HAVE A 'DOMESTIC HEART”.


JUST LIKE HUAWEI IN THE COMMUNICATIONS INDUSTRY, COOMO HOME HAS INDEPENDENTLY DEVELOPED KHOSLA HARDWARE AFTER THREE YEARS OF HARD EXPLORATION AND HUNDREDS OF MILLIONS OF WEAR TESTS, WHICH HAS SPLIT A LIGHT IN THE HIGHLY COMPETITIVE PAN-HOME INDUSTRY. IN THE FIRST YEAR OF THE MARKET, IT ENTERED THE EUROPEAN AND AMERICAN MARKETS, ESPECIALLY IN THE GERMAN MARKET WITH STRICT ACCESS STANDARDS, ITS RICH VARIETY, OPTIMIZED USE OF SPACE, SMOOTH SLIDING DEGREE, AND FLEXIBILITY COMBINED WITH INTELLIGENT APPLICATIONS, SO THAT THE RIGOROUS AND SERIOUS LOCAL FURNITURE MANUFACTURERS WERE SURPRISED: "I DID NOT THINK THAT THE CHINESE CAN ALSO INDEPENDENTLY PRODUCE."



LET CHINESE FURNITURE WITH CHINESE HARDWARE, LET FOREIGN FRIENDS FEEL, MADE IN CHINA TO CHINA'S INTELLIGENT TRANSFORMATION, CHANGE FOREIGN THAT HIGH-END, DOMESTIC THAT ROUGH THINKING SET, THIS IS THE ORIGINAL INTENTION OF MODEL GROUP INDEPENDENT RESEARCH AND DEVELOPMENT, BUT ALSO THE DIRECTION OF KHOSLA HARDWARE EFFORTS.



HIGH DEFINITION IS THE TREND, INTELLIGENCE IS THE FUTURE.


SO FAR, MORE AND MORE FURNITURE MANUFACTURERS HAVE REALIZED THAT TO PROVIDE CUSTOMERS WITH "HIGH-QUALITY LIFE", PRODUCT AND DESIGN ARE

 STILL THE FOOTHOLD; TO MAKE THE PRODUCT AND DESIGN BOTH ADVANCED AESTHETICS AND HIGH EXPECTATIONS OF FUNCTION, HARDWARE HAS BECOME 

THE KEY TO WINNING.


KHOSLA AS A MODEL FOR THE DEVELOPMENT OF HIGH QUALITY AND HARDWARE BRAND, FROM THE DATE OF BIRTH, HAS A "HIGH STANDARD, HIGH QUALITY, 

HIGH FLEXIBILITY" CONGENITAL, ITS INDEPENDENT RESEARCH AND DEVELOPMENT OF FLEXIBLE PRODUCT LINES, PRODUCT STRUCTURE/APPEARANCE, 

AND ARTISTIC EXPRESSION, CAN BE COMBINED INTO THOUSANDS OF HARDWARE APPLICATION SOLUTIONS, MATCHING A VARIETY OF HIGH-END DEMAND 

OF THE HOME SCENE, SO THAT STYLE DOES NOT BECOME THE "SHACKLES" OF LIMITED PRODUCTS.



AFTER THE EMERGENCE OF THE CONCEPT OF SMART HOME, THE EVOLUTION OF KHOSLA HARDWARE ITSELF GIVES THE PRODUCT NEW VITALITY, 

ITS FUNCTIONAL INNOVATION, THE APPLICATION OF AUTOMATIC INDUCTION, THE ACCESS OF ARTIFICIAL INTELLIGENCE, SO THAT THE HOME INTELLIGENT,

 STARTING FROM THE HARDWARE, WITH FUNCTIONALIZATION, AUTOMATION, INDUCTION, THINKING, AND IOT AS THE MAIN CHARACTERISTICS,

 HAS BECOME THE CORNERSTONE OF THE CONSTRUCTION OF HOME INTELLIGENT SCENE. AT THE SAME TIME, THE SMART HOME SYSTEM WILL UPGRADE THE

 SMART HOME FROM THE INTERNET OF THINGS TO THE OVERALL PLANNING, FROM THE PERCEPTION TO THE COGNITION, AND BUILD A MULTI-DIMENSIONAL,

 MULTI-SCENE INTERCONNECTION OF THE FAMILY WHOLE HOUSE INTELLIGENT SERVICE SYSTEM, TO REALIZE THE COMMUNICATION BETWEEN PEOPLE 

AND FURNITURE, THE INTERSECTION BETWEEN PEOPLE AND BUILDINGS, AND FEEL THE CONVENIENCE AND WISDOM OF FUTURE LIFE.


INTELLIGENCE AND HIGH DEFINITION, HAS GRADUALLY BECOME A TREND TO EXTEND TO MORE AREAS OF LIFE. LOOKING FORWARD TO THE FUTURE AT THE 

BEGINNING OF 2024, CHINA'S HOME FURNACES AND CHINA'S HARDWARE HOW TO BETTER MOVE FROM LOW-END TO HIGH-END, FROM MANUFACTURING TO 

INTELLIGENT MANUFACTURING, AND FROM PRODUCTION TO LIFE WILL BE THE DIRECTION THAT THE INDUSTRY NEEDS TO WORK TOGETHER.